Book2Look logo

Where to Use Book2Look Biblet and Add a Preview Book Option

Following a openday at Nielsen BookData where they introduced the Book2Look biblets (http://www.book2look.com) we immediately got some for our books. The Book2Look biblets are ‘the most advanced online marketing tool available for publishers’. We’d seen them before in the Nielsen newsletters but had initially thought the starter package of £150 for 5 was the price each and an annual price, but it wasn’t – it was a one-off price for the starter offer for a total of 5 biblets, once that was resolved we got them immediately and it is nice to be amongst the early adopters of a new tool.
We then had to decide exactly where we were going to use them. They give a book sample, as long a sample as you want, and incorporate links to shopping options, and to reviews. And they come with pre-generated QR codes. As well as giving give feedback options for reviews and comments and allow sharing and embedding options.

Examples of what the biblet looks like and how we’ve used the QR code – both link to here when selected http://book2look.com/book/ZrFHGPVxgR

Book2Look widget image for Inspector Hobbes and the Blood by Wilkie Martin

Book2Look widget image for Inspector Hobbes and the Blood by Wilkie Martin
Click to read an extract

Book2Look look inside Inspector Hobbes and the Blood by Wilkie Martin

Read some of Inspector Hobbes and the Blood by Wilkie Martin now in the Book2Look book preview widget
Scan and open the link to get to the biblet and read an extract

This is a list of where we’ve used them so far:

  1. this website, on the individual books page
  2. this website, on the shop page as it offers other places to buy the book
  3. this website, on the home page with latest information
  4. on authors’ website, on the home page
  5. on authors’ website, on the book pages
  6. on authors’ blog posts
  7. on our twitter feed and author twitter feeds
  8. on authors goodreads profile
  9. in goodreads on book information pages
  10. in goodreads giveaway details
  11. in goodreads ads
  12. on our facebook page
  13. on author facebook pages
  14. in facebook ads
  15. on book pages on iauthor platform
  16. on leaflets as QR code
  17. on bookmarks as QR code
  18. inside print and ebook as link and/or QR code on ads for related books
  19. inside print and ebook as link to current book for sharing and comment options
  20. on netgalley promotion pages
  21. in news releases
  22. in press briefing documents
  23. provided to book bloggers
  24. in email texts
  25. our own blog posts

Example of how we used the QR code in the back pages of the books.

Example of Book2Look QR code and link for ebook

Example of Book2Look QR code and link for ebook

We’ve probably missed some, so we may add to this list when we think of them. The QR codes can be scanned from the QR image when it is displayed on  e-readers or in print (in the book/leaflets etc).

Or here are some other places we’ve thought about but not tried yet:

  1. on t-shirts (promotional materials) as QR code
  2. on business cards as QR code
  3. in brochures as QR codes
  4. on banners, posters and dump-bins as QR codes
  5. on AI information sheets as QR codes
  6. in email signature blocks
  7. shelfari and other book websites
  8. in author profiles on other websites (provided the site doesn’t have its own options for previewing the book)
  9. in ebook metadata

If you have other suggestions for good places to use them then please let us know.

Nielsen are hoping to eventually incorporate them into the data they supply to bookshops so that it gives these shops the preview options.

For more information on Book2Look see the Nielsen website http://www.nielsenbookdata.co.uk/controller.php?page=88


13 November 2014


Definitions

AI – advance information sheet, sent to bookshops

biblet – the Book2Look widget

dump-bin – book/series/publisher specific display stands

metadata –  collection of data that describes a book (author, description, title, genre etc)

QR – quick response code. Scan with camera in mobile and go to direct to the linked website (via QR code reader)

iauthor, shelfari, netgalley – websites

Nielsen – the helpful ISBN  and bookdata people

Make a comment (no id or logon required)

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s